THE REASONS BEHIND TIKTOK SHORT VIDEOS' GLOBAL SUCCESS

Abstract

With the advancement of economic globalization, China's internet-related businesses have developed at an astonishing pace in recent years, with internet communication platforms flourishing like a hundred flowers in bloom. Compared to the traditional video industry, internet short-video platforms have rapidly amassed a vast audience thanks to their advantages such as rapid dissemination, extensive information coverage, rich content, strong timeliness, and convenient search capabilities. Among numerous short-video apps, Douyin stands out as the most popular and highest-downloaded platform. TikTok's user base, built through its "audio-visual integration" combined with "algorithmic recommendation," far exceeds that of various print media relying solely on visual communication. Moreover, TikTok's user base continues to grow steadily. By analyzing the content, production methods, and dissemination models of TikTok videos, this paper identifies key reasons why users are drawn to Douyin's short videos. Finally, based on these findings, the paper advocates for users to proceed steadily in this fast-paced era of media development, cultivate a scientific understanding, adopt a dialectical perspective toward TikTok content, and utilize the platform rationally—to internalize its valuable content as personal knowledge and transform it into a useful tool, rather than becoming mere victims in this age of rapid content dissemination.